French born in 1942, Serge Lutens forged a career in fashion and photography and became an artistic director for Christian Dior in 1967. To instant applause, his first enigmatic perfume, "Nombre Noir", was created 1982 for Shiseido, the Japanese cosmetics house. He conceived the "Les Salons du Palais Royal", the showcase in Paris for his own scents, in the early 1990's.
In a recent interview, Serge commented that his first ever perfume was too tame. "They told me this couldn't be done, or that couldn't be done...so I was simply not brave enough" he says, a comment that certainly sets the tone for his huge
Now living in Marrakech, Morocco, Serge's flights of oriental fantasy that dominate his collection continually draw upon the sounds, sights and smells of the enchanting "Red City" as well as his earliest childhood memories.
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