Paranà is the new fragrance from Bois, launched at the end of 2018 and already set to become not only the brand's foremost fragrance in its range, but also a cult classic for fragrance aficionados everywhere.

Paranà is a slow burn. After application it takes a full twenty minutes to develop before fully unfolding itself into the recognised balanced masterpiece that it represents. Blending the vibrant freshness of bergamot with rich and sweet blackcurrant over a dry-down of woody, ambery birch, this is a blend of aromas of quite unimaginable beauty.

Paranà is more than capable of taking on and outshining the best scents in the genre. Slow to develop, once working its magic Paranà has incredible staying power and a single application first thing in the morning will still be evident last thing at night.

Paranà however, is very well mannered, maintaining a discrete but welcoming personal distance. It isn't overpowing, but equally isn't timid. Invite someone into one's intimate space and they are greeted with warmth and affection, cleanlines and subtle intrigue. It represents the very pinnacle of modern Italian style and sophistication.

Paranà is presented as always in the distinctive Bois packaging - beautifully moulded bottles and an attractive presentation box.