Luxury is not easy to define; but it is easy to recognise. It is not equated with expense and isn't just the veneer of richness or opulence. Luxury is discrete. It isn't vulgar or showy; and it isn't about price. Luxury isn't predictable. It implies and demands exclusivity, uniqueness.

Luxury is grounded in, and derives from, craftsmanship. It is the handmade product, tailored for the few. It is the finest materials skilfully stitched together by the master or mistress craftstman. Luxury is style. It is exclusivity. Luxury is rarity, quality and elevation above the ordinary.

Luxury is 'the inaccessible' in a world that is increasingly 'accessible'. It is the secret cult, the hidden province of the cogniscenti, exclusively made for and worn by 'those in the know'. It is the K Jaques sandal, the Campomaggi handbag, the 'look' that isn't trying to 'be'. It is the product, the material and the workmanship - never just a 'label'. It is discrete; it is understated; and it needs no endorsement.

It is in the mystery and purity of the most rare essences that the aura of luxury reaches the sublime. Say nothing, and to better feel the infinite of the absolute, let yourself be possessed by this exquisite revelation. [Pascal Rolland - Luxury Overdose Perfumer]